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How the salesman becomes A producer Personal salesmanship enhanced by advertis ing — The salesman produces satisfactions — The essence of real values — Satisfactory Shoes are produced by salesman as well as by shoemakers — Identical automobiles have radically different reputations — How a paper salesman made his goods more valuable — A dealer in ranges, with twenty nine years' experience, learns something new — What a range will do, and not what.

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