Ben & Jerry's: The Inside Scoop

  • Categoria libro:

    Turismo e guide

  • Anno:

    2018

  • Dimensione del file:

    595,0 KB

  • Protezione DRM FREE
  • Lingua:

    eng

  • Isbn:

    9788829553259

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"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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