Underwriter The Craft of Imagining


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Brief, practical and to-the-point: this is a go-to text for any professional looking for concrete, simple tips on taking their skills to the next level. Contains easy-to-read and even easier-to-follow recipes to success, sprinkled with a bit of humor and a lot of insight.
An insurance underwriter is a professional who evaluates the risks of insuring people or assets and establishes pricing for accepted insurable risks. This short book aims to provide all the technical tools you need to successfully fulfill these tasks — basic elements for risk assessment and pricing, as well as complementary soft skills, such as effective communication, negotiation and portfolio management strategies.
Ugo Serena started his career as a reinsurance treaty underwriter in London in 1988. Since then, he has been working for some of the most important insurance players and professional reinsurers. He is a General Liability and Financial Lines specialist with significant experience in the UK, mainland Europe and the Middle East.

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