FORMATO
Adobe DRM
DISPOSITIVI SUPPORTATI
computer
e-reader/kobo
ios
android
kindle
Descrizione
What is tourism in new media era? What are green tourism and green business and should we adopt green marketing strategies in order to attract tourists? The book presents theory topics and supports with insight from case studies and successful paradigms from Greece and Italy such as: major trends of tourism market, the role of public policies in tourism, agritourism and social media marketing, sustainable approach of agrotourism, rural tourism development, the role of DMOs in the digital era…
Dettagli
Categorie
Dimensioni del file
3,6 MB
Lingua
ita
Anno
2017
Isbn
9788891754370