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Place as value proposition

di

Federica Caboni , Roberto Bruni

Franco Angeli Edizioni

Place as value proposition - Bookrepublic

Place as value proposition

di

Federica Caboni , Roberto Bruni

Franco Angeli Edizioni

FORMATO

Adobe DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 20,99

Descrizione

This work provides a particular perspective on the polysemous concept of ‘place’ and integrates marketing and management frameworks – S-D Logic, Service Science and Network-System theories – to explain the place as value proposition, emergent by the perceptions and interactions between subjects/stakeholders/users and the spatial contexts.

Dettagli

Dimensioni del file

2,1 MB

Lingua

eng

Anno

2018

Isbn

9788891763174