Summary: The Fall of Advertising and the Rise of PR

di

BusinessNews Publishing

Business Book Summaries

Summary: The Fall of Advertising and the Rise of PR - Bookrepublic

Summary: The Fall of Advertising and the Rise of PR

di

BusinessNews Publishing

Business Book Summaries

FORMATO

Social DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 4,99

Descrizione

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".

This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.

Dettagli

Dimensioni del file

1,4 MB

Lingua

eng

Anno

2016

Isbn

9782511021712

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