Summary: How to Make a Fortune on the Information Superhighway

di

BusinessNews Publishing

Business Book Summaries

Summary: How to Make a Fortune on the Information Superhighway - Bookrepublic

Summary: How to Make a Fortune on the Information Superhighway

di

BusinessNews Publishing

Business Book Summaries

FORMATO

Social DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 4,99

Descrizione

The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". 

This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies.

Added-value of this summary: 
• Save time 
• Understand the key concepts
• Increase your business knowledge

To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.

Dettagli

Dimensioni del file

1,4 MB

Lingua

eng

Anno

2016

Isbn

9782806246868

Informativa e consenso per l'uso dei cookie
Questo sito utilizza, fra gli altri, cookie tecnici, cookie di marketing generico anche di terze parti, cookie di profilazione di terze parti. I cookie servono a migliorare il sito stesso e l'esperienza di navigazione degli utenti. Per conoscere tutti i dettagli, può consultare la nostra cookie policy qui. Cliccando sul pulsante "Ho capito", accetta l’uso dei cookie.