Summary: Invisible Advantage

di

BusinessNews Publishing

Business Book Summaries

Summary: Invisible Advantage - Bookrepublic

Summary: Invisible Advantage

di

BusinessNews Publishing

Business Book Summaries

FORMATO

Social DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 4,99

Descrizione

The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".

This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.

Dettagli

Dimensioni del file

1,2 MB

Lingua

eng

Anno

2016

Isbn

9782806247438

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