Critical Factors for the Successful Introduction of Internal Communication Portals in the Retail Sector

di

Stefanie Eckart

Books on Demand

Critical Factors for the Successful Introduction of Internal Communication Portals in the Retail Sector - Bookrepublic

Critical Factors for the Successful Introduction of Internal Communication Portals in the Retail Sector

di

Stefanie Eckart

Books on Demand

FORMATO

Social DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 12,99

Descrizione

Digitization has led to a revolution in the retail sector. Terms such as big data, automation, artificial intelligence and connectivity are commonly used to describe ways of working, work content and professions. Along with the concomitant increase in importance of data connectivity and the knowledge potentially resulting therefrom comes an increase in internal portal solutions. Companies anticipate the digital workplace to bring about new, more agile ways of working.

In this study internal corporate communication is viewed in the context of the behavioral theory of the firm according to Cyert und March and the symbolic interactionism theory according to Blumer. Critical factors for success of portal-based internal corporate communications of retail companies registered in Germany were investigated and, based on the results, recommendations for managers who are responsible for introducing a communication portal were formulated.

Dettagli

Dimensioni del file

7,1 MB

Lingua

eng

Anno

2021

Isbn

9783745870336

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