Empathic Media and Communication in the Fourth Industrial Revolution

di

Nello Barile

Egea

Empathic Media and Communication in the Fourth Industrial Revolution - Bookrepublic

Empathic Media and Communication in the Fourth Industrial Revolution

di

Nello Barile

Egea

FORMATO

Adobe DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 13,99

Descrizione

The Fourth Industrial Revolution represents the most advanced frontier of technological innovation that will transform the economy of the future in a disruptive way, introducing new devices such as: self-guided vehi¬cles, 3D printing, advanced robotics, new materials, digital platforms, gene editing, etc. The expression “empathic media” means not only the platforms and devices that develop forms of “emotional artificial intelli¬gence,” but all those innovations which have been able to enhance the emotional nature of the human being in commercial terms. In this endeavor, this book first offers an overview of how branding and consumer culture evolved. It then highlights the close link between tech¬nologies and emotions by introducing how the main metaphor (from mon¬ster, robot, to cyborg) has shifted with the development of society.

Dettagli

Dimensioni del file

5,0 MB

Lingua

eng

Anno

2020

Isbn

9788823819801

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