Display Advertising Revenues World Summary


Editorial DataGroup

DataGroup / Data Institute

Display Advertising Revenues World Summary - Bookrepublic

Display Advertising Revenues World Summary


Editorial DataGroup

DataGroup / Data Institute


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€ 99,00


The Display Advertising Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the25 Products / Services listed. The Products / Services covered (Display advertising Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries.

Total Market Values are given for25 Products/Services covered, including:


1. Display advertising Lines
2. Advertising agency services (Integrated)
3. Advertising creative services
4. Public relations services
5. Display advertising services
6. Display ad serv: Leased display ad media space, large format
7. Display ad serv: Leased display ad media space, transit
8. Display ad serv:Lse display ad med space, st furn & oth urban fix
9. Display ad serv: Leased display ad media space, other
10. Direct mail advertising services
11. Direct mail advertising services: Letter shop services
12. Sales promotion services
13. Signs, custom fabrication, incl banners/a-frame/neon/outdoor/etc.
14. Distribution of advertising materials, other than by mail
15. Coordination of production & delivery of premiums (ad specialties)
16. Display lettering services (sign painting)
17. Other services related to advertising
18. Media representation services
19. Media representation serv: Sale of ad space in print media
20. Media repr serv:Sale-Ad space in media oth than print/TV/radio
21. Merchandise sales
22. Sales of merchandise, not specified by type
23. All other receipts
24. All other operating receipts

There are 188 Financial items covered, including:

Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation,Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets (Structures, P + E, Misc.), Capital Expenditure (Structures, P + E, Vehicles, IT, Misc.), Retirements (Structures, P + E, Misc.), Total Fixed Assets, Stocks (Finished Product, Work in Progress, Materials), Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc. Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc. Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc. Long Term Liabilities, Workers, Hours Worked, Total Employees, Costs (Raw Materials, Finished Materials, Fuel, Electricity), Total Input Supplies / Materials + Energy Costs, Payroll, Wages, Director Remunerations, Employee Benefits, Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing (Structures, P + E), Total Rental & Leasing Costs, Maintenance (Structures, P + E), Communications Costs, Misc. Expenses, Sales Personnel Costs, Sales Expenses, Sales Materials, Total Sales Costs, Distribution (Fixed + Variable Costs), Premises (Fixed + Variable Costs), Physical Handling (Fixed + Variable Costs), Physical Process (Fixed + Variable Costs), Total Distribution Costs, Correspondence Costs, Advertising (Media, Materials, POS & Display Costs, Events Costs), Total Advertising Costs, Product (Handling, Support, Service Costs), Customer Costs, Total After-Sales Costs, Total Marketing Costs, New Technology + New Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors + Debts.
/.. etc.


Dimensioni del file

909,0 KB







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