The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company is a 2019 book written by Robert Allen Iger or more popularly known as Bob Iger. It was published on September 23, 2019, by Random House. It became the #1 New York Times bestseller after its release. NPR also named the book as one of the best books of the year.
During the time Robert Iger became Disney's Chief Executive Officer, the company was in a difficult situation. The competition was tight, and the technology was changing faster. Iger then worked on to recommit with the quality-matters concept, embrace technology, and turn Disney an international brand. Many years after, Disney is now one of the world's largest and most respected media companies. Iger's book chronicles his journey all throughout. It also narrates Iger's learnings of optimism, courage, decisiveness, and fairness as his principles for authentic leadership.
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