At a time when the crisis thin profit margins and the spending capacity of workers, the recipe for the exit from this impasse is to invest in innovation. Economic reality, however, leads to a series of reflections: what is innovation and how do you rate the same. What problems, even in terms of stock performance, deal with businesses that innovate and, last but not least with what funds should be financed, bearing in mind that the same must fall within a framework of corporate social responsibility. In fact, innovation must be socially compatible to be effective. This paper analyzes the issues exposed, based on data of international research and offers an innovative model to assess and report social environmental investment funded through a process of self financing.
MARIA TERESA BIANCHI. Professor at Economics Faculty of La Sapienza in Rome. Writer of many books on Management administration and financial subjects. She holds courses in Bachelor and Master in the Faculty of Economics and the course of Business at the Faculty of Pharmacy. She is a member of the Commission for the reform of company law in the National Board of Accountants and Public Accountants. Member of the Scientific Institute for Corporate Governance. Member of the Scientific Committee of the Roman Academy of Accounting. Member of the Team for the reform of the corporate law. Qualified as Chartered Accountant and Auditor. Member of statutory auditors of listed companies also.