Managerial economics and global competition

di

Silvio M. Brondoni

Giappichelli Editore

Managerial economics and global competition - Bookrepublic

Managerial economics and global competition

di

Silvio M. Brondoni

Giappichelli Editore

FORMATO

Adobe DRM

DISPOSITIVI SUPPORTATI

computer

e-reader/kobo

ios

android

kindle

€ 16,99

Descrizione

A global firm's success is conditioned by its ability to manage the system of intangible corporate assets (corporate culture, corporate identity, and information system) and intangible product assets (product design, brand equity and pre/after-sales services). Corporate imitation and innovation processes are a primary condition to compete in global markets and entail identifying and proposing design management products with 'new' features that change over time and space.Product design defines the functions that qualify a product or service to identify and organise the distinctive specifications of the firm’s offer, and develop goods and services based on the analysis of competition and demand needs (customer satisfaction). Competitive design management can be oriented towards different forms of flexible production, specifically related to products based on planned obsolescence, total quality, or a rigid competitive philosophy of zero defects.

Dettagli

Dimensioni del file

3,7 MB

Lingua

ita

Anno

2019

Isbn

9788892184299

Informativa e consenso per l'uso dei cookie
Questo sito utilizza, fra gli altri, cookie tecnici, cookie di marketing generico anche di terze parti, cookie di profilazione di terze parti. I cookie servono a migliorare il sito stesso e l'esperienza di navigazione degli utenti. Per conoscere tutti i dettagli, può consultare la nostra cookie policy qui. Cliccando sul pulsante "Ho capito", accetta l’uso dei cookie.