This manuscript aims to explain three successfully business cases of
social enterprises belonging to the health care industry in Africa. It
shows the genius of three entrepreneurs that are facing social issues
through social businesses. These three entrepreneurs attended the
“Global MBA in Impact Entrepreneurship” launched by E4Impact
Foundation. It is an Italian foundation which trains both active and aspiring
entrepreneurs in the start-up and/or scaling of their businesses in
several African countries.
According to Yunus – Nobel Peace Prize for pioneering the concepts
of microcredit and microfinance – a social enterprise seeks to
achieve a social objective. In these types of organizations, the profitmaximization
is replaced by the maximization of the social impact. The
three enterprises included in this manuscript are deemed benchmarks of
social businesses in the healthcare industry.
Innovation Eye Centre is located in the rural area of Kisii, Kenya, established
in 2012. It provides high quality and low cost eye care services.
Eye Centre adopted the Cross Subsidy Model which is a practice of
charging higher prices to one group of consumers to subsidize lower
prices for another group. Innovation Eye Centre has been inspired by
Aravind Eye Hospital, which offers the eye surgery and eye health services
to all customers, with payments based on income.
Totohealth is a Mobile Health company started the business in
2014. The company aims to improve maternal, new born child health
by disseminating accurate, targeted and timely information. It uses an intelligent mobile platform which advises parents about the health conditions
that children and mothers might have. The aim is to empower
parents with child and maternal health care information based on the
stage of pregnancy or age of the child. It provides information through
SMS and Voice in order to reach as many people as possible.
ThinkIT is a health care diagnostic development start-up company,
established in 2013. The company provides a quick, accurate, low cost,
and non-invasive Malaria diagnosis that does not require any medical
expertise to operate. The company supplies a device and software, called
respectively Matiscope and Matibabu, which diagnoses Malaria through
light and magnetism that cross a patient’s finger, therefore without taking
From the Abstract