FORMATO
Adobe DRM
DISPOSITIVI SUPPORTATI
computer
e-reader/kobo
ios
android
kindle
Descrizione
This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgment as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology’s role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business.
Dettagli
Categorie
Dimensioni del file
1,0 MB
Lingua
ita
Anno
2024
Isbn
9788823887497